FRED PERRY
The first polo shirt was designed by English tennis champion John Frederick Perry in 1952 and from that moment on, a simple item of clothing became an icon.
From a sportswear brand Fred Perry became a symbol of style and elegance, first in England and then worldwide.
The brand is at the forefront of environmental stewardship, becoming in 2019 a member of the BCI (Better Cotton Initiative), the world’s largest cotton sustainability program.